Councillors reject Swiss Cottage tower plan following huge opposition

PUBLISHED: 21:54 11 September 2014 | UPDATED: 21:54 11 September 2014

An artist's impression of the new Swiss Cottage tower in Avenue Road

An artist's impression of the new Swiss Cottage tower in Avenue Road


Thousands of residents opposing the construction of what would be one of the highest towers in Camden have seen a significant victory tonight after councillors chose to reject planning permission for the project.

A packed council chamber erupted in cheers from residents as councillors chose to deny developers Essential Living permission to build the tower.

But the battle is far from over as the Mayor of London has the option to overrule the council’s decision.

Anger over the proposed construction of the £100million 24-storey residential “skyscraper” in the heart of Swiss Cottage – branded “monstrous” and “grotesque” by a former director at English Heritage – left Camden Council’s planning department facing an enormous backlash.

The plan would see the current building at 100 Avenue Road knocked down by developer Essential Living and replaced by a 266 foot tower providing 184 flats, 36 of them “affordable”, along with retail and a community space.

A petition opposing the proposal attracted 3,000 signatures while about 900 residents submitted letters of objection to the development, compared to five letters of support received by the council.

Prior to the meeting, about 100 residents opposing the scheme were turned away by security at the Camden Town Hall in Judd Street due to lack of space in the chamber - a decision that left them hurling abuse at the security.

So overrun was the council building that security took the unusual step of pulling down metal shutters at its entrance.

But after more than three hours, councillors rejected the project raising concerns about, among other things, the impact on surrounding conservations areas and local services.

More to come...

Latest Hampstead & Highgate News Stories

24 minutes ago

With Nazanin Zaghari-Ratcliffe expecting to spend her third Christmas in Evin prison, the foreign secretary Jeremy Hunt used a visit to Iran to slam the middle-eastern nation’s imprisonment of UK dual nationals including the West Hampstead mum.

42 minutes ago

Police want the public’s help to identify a man wanted over two Golders Green burglaries.


Dawn Barnes will be looking to upset the odds as she has been reselected as Lib Dem candidate for the Hornsey and Wood Green seat.


Eastenders actor and Celebrity Masterchef winner John Partridge will be switching on the Archway Christmas lights.


Hampstead’s Lisa Deaner, 54, has been shortlisted for an Anthony Nolan Supporters award by the blood cancer charity.


Save Swiss Cottage is crowdfunding for a judicial review into Camden Council’s decision to approve the Construction Management Plan (CMP) for 100 Avenue Road last week.

Yesterday, 16:55

A workshop owner who engraves benches on Hampstead Heath was forced to break in to his own business to retrieve machinery after the landlord changed the locks and evicted him over unpaid rent.

Yesterday, 14:00

Champagne corks were popped on Saturday as the well-known former Blustons clothes store in Kentish Town has been re-opened as a vintage charity shop.


Looking to get your child interested in a sport? Allianz Park, home to rugby union team Saracens, welcomes people of all ages to join their family of supporters and discover how their core values Honesty, Discipline, Humility and Work Rate underpin everything they do off and on the pitch.

As part of a major refurb, the London Marriott Hotel Maida Vale has renamed its three new-look function rooms to reflect the geography and rich history of the area. The largest, perfect for weddings and large meetings, is named after a Hampstead subterranean river, The Westbourne.

Londoners seeking high quality houses for sale within easy commuting distance of the capital are being advised to look north to St Albans’ prestigious Gabriel Square development.

Newsletter Sign Up

Sign up to the following newsletters:

Sign up to receive our regular email newsletter

Our Privacy Policy

Most read Hampstead & Highgate news

Show Job Lists

Digital Edition


Enjoy the
Hampstead & Highgate Express
e-edition today


Education and Training


Read the
Education and Training
e-edition today

Read Now