Search

‘Monstrous Swiss Cottage tower’ will blight view from Hampstead Heath, say conservation group

08:00 24 April 2014

Save Swiss Cottage campaigners gather outside 100 Avenue Road. Picture: Polly Hancock

Save Swiss Cottage campaigners gather outside 100 Avenue Road. Picture: Polly Hancock

Archant

Plans to demolish the Ham&High’s office building and replace it with the highest residential tower in Camden would “cast a blight on the whole area – including substantial parts of Hampstead and the Heath”.

The front page of the Hampstead and Highgate Express (April 26, 1963) reporting on strongly objected to plans for 'skyscrapers' to be built a short distance from the Avenue Road tower currently being consideredThe front page of the Hampstead and Highgate Express (April 26, 1963) reporting on strongly objected to plans for 'skyscrapers' to be built a short distance from the Avenue Road tower currently being considered

That is the claim of The Heath and Hampstead Society, which has joined the growing opposition campaign against plans for a 24-storey building at 100 Avenue Road, in Swiss Cottage, submitted by developers Essential Living last month.

The council has since received a barrage of objections over the building’s height, disruption caused by construction work and the pressure on services and amenities due to added housing.

In a letter to the council, The Heath and Hampstead Society said: “The proposal is located a short distance outside the area in which we normally confine our comments, but its impact is such that it would affect many parts of Hampstead, and Hampstead Heath.

“Long-distance views of this tower block would intrude on many historic and publicly important areas.

“The impact of this excessive height on places not only in the vicinity but miles away would be unpleasant and intrusive. It would be visible from as far away as parts of Hampstead Heath.

“There is nothing exciting or interesting about the sight of a tower block, and the thought that it could itself become a precedent for more towers – a Northern Canary Wharf – is quite appalling.”

The society is urging the council to reject the building and a similar call from campaigners – backed by councillors from all parties – has been gaining support.

Members from the Swiss Cottage Action Group were protesting the plans outside the building yesterday (Wednesday).

Monika Caro, whose family home, on the corner of Winchester Road and Adelaide Road, was knocked down to make way for the Chalcots Estate residential development in the 1960s, said it had given some long-term residents a sense of deja vu.

“There was an enormous uproar about the construction of the neighbouring Chalcots Estate tower blocks during the 1960s.

“It was such a beautiful area then.

“I remember the council made a pledge never to build any tower higher because of all the complaints. Now it’s deja vu and we’re having to fight again.”

The scheme would replace the existing six-storey building with a 24-storey tower block joined to a five/seven-storey building, separated by an arcade through to a green space behind the site. The tower would be mostly residential, while the smaller building would accommodate retail space.

There would be 184 flats, 36 of them classed as affordable, and almost 1,000sqm of retail space.

Martin Hughes, spokesman for Essential Living, said: “Our high quality proposals will deliver much-needed new homes, including affordable housing, improved public space and access, as well as providing new jobs and attracting further investment.

“Whilst we recognise that some local concerns have been expressed about the tower element, we firmly believe that it is the right location for a landmark building.”

0 comments

Welcome , please leave your message below.

Optional - JPG files only
Optional - MP3 files only
Optional - 3GP, AVI, MOV, MPG or WMV files
Comments

Please log in to leave a comment and share your views with other Hampstead Highgate Express visitors.

We enable people to post comments with the aim of encouraging open debate.

Only people who register and sign up to our terms and conditions can post comments. These terms and conditions explain our house rules and legal guidelines.

Comments are not edited by Hampstead Highgate Express staff prior to publication but may be automatically filtered.

If you have a complaint about a comment please contact us by clicking on the Report This Comment button next to the comment.

Not a member yet?

Register to create your own unique Hampstead Highgate Express account for free.

Signing up is free, quick and easy and offers you the chance to add comments, personalise the site with local information picked just for you, and more.

Sign up now

Latest News Stories

13:00
Ramesh Kumar Wattel at the pop-up show. Picture: Polly Hancock.

A pop-up exhibition of photographs documenting an extraordinary journey from Camden to the Indian mountains has gone on show in a piano shop.

08:00
Liz Bingham was recognised in the New Year's Honours List

Liz Bingham OBE is managing partner of people and talent at Big Four accountancy firm Ernst and Young. The 52-year-old was recognised in the New Year’s Honours List earlier this month for promoting equality in the workplace. She has lived in West Hampstead for 18 years.

Yesterday, 13:00
Author Helen Harris signs copies of her book. Picture: Polly Hancock.

Author Helen Harris marked the release of her new book with a launch event at a bookshop in South End Green.

Yesterday, 08:00
Emma Thompson pays tribute to the life of Helen Bamber at a memorial service. Picture: David Parry

Emma Thompson was one of a handful of stars who led tributes to their close friend and advocate for victims of torture, the late Helen Bamber, at a memorial service.

Most read news

Property Newsletter Sign-up

The latest North London property news and features straight into your inbox.

Other Emails:
Fields marked with a * are mandatory
Email Marketing by e-shot

People thought the Deputy Prime Minister was pretty funny actually.

Brothers: The David Haines Story, will be broadcast on BBC Radio Scotland at 10.30am on Sunday.

Over £30,000 has been raised in a couple of days for a mugging victim, despite the goal only being set at £500.

Digital Edition

Image
Read the Hampstead & Highgate Express e-edition today E-edition
Family Notices 24
Our trusted business finder