Search

‘Monstrous Swiss Cottage tower’ will blight view from Hampstead Heath, say conservation group

08:00 24 April 2014

Save Swiss Cottage campaigners gather outside 100 Avenue Road. Picture: Polly Hancock

Save Swiss Cottage campaigners gather outside 100 Avenue Road. Picture: Polly Hancock

Archant

Plans to demolish the Ham&High’s office building and replace it with the highest residential tower in Camden would “cast a blight on the whole area – including substantial parts of Hampstead and the Heath”.

The front page of the Hampstead and Highgate Express (April 26, 1963) reporting on strongly objected to plans for 'skyscrapers' to be built a short distance from the Avenue Road tower currently being consideredThe front page of the Hampstead and Highgate Express (April 26, 1963) reporting on strongly objected to plans for 'skyscrapers' to be built a short distance from the Avenue Road tower currently being considered

That is the claim of The Heath and Hampstead Society, which has joined the growing opposition campaign against plans for a 24-storey building at 100 Avenue Road, in Swiss Cottage, submitted by developers Essential Living last month.

The council has since received a barrage of objections over the building’s height, disruption caused by construction work and the pressure on services and amenities due to added housing.

In a letter to the council, The Heath and Hampstead Society said: “The proposal is located a short distance outside the area in which we normally confine our comments, but its impact is such that it would affect many parts of Hampstead, and Hampstead Heath.

“Long-distance views of this tower block would intrude on many historic and publicly important areas.

“The impact of this excessive height on places not only in the vicinity but miles away would be unpleasant and intrusive. It would be visible from as far away as parts of Hampstead Heath.

“There is nothing exciting or interesting about the sight of a tower block, and the thought that it could itself become a precedent for more towers – a Northern Canary Wharf – is quite appalling.”

The society is urging the council to reject the building and a similar call from campaigners – backed by councillors from all parties – has been gaining support.

Members from the Swiss Cottage Action Group were protesting the plans outside the building yesterday (Wednesday).

Monika Caro, whose family home, on the corner of Winchester Road and Adelaide Road, was knocked down to make way for the Chalcots Estate residential development in the 1960s, said it had given some long-term residents a sense of deja vu.

“There was an enormous uproar about the construction of the neighbouring Chalcots Estate tower blocks during the 1960s.

“It was such a beautiful area then.

“I remember the council made a pledge never to build any tower higher because of all the complaints. Now it’s deja vu and we’re having to fight again.”

The scheme would replace the existing six-storey building with a 24-storey tower block joined to a five/seven-storey building, separated by an arcade through to a green space behind the site. The tower would be mostly residential, while the smaller building would accommodate retail space.

There would be 184 flats, 36 of them classed as affordable, and almost 1,000sqm of retail space.

Martin Hughes, spokesman for Essential Living, said: “Our high quality proposals will deliver much-needed new homes, including affordable housing, improved public space and access, as well as providing new jobs and attracting further investment.

“Whilst we recognise that some local concerns have been expressed about the tower element, we firmly believe that it is the right location for a landmark building.”

0 comments

Welcome , please leave your message below.

Optional - JPG files only
Optional - MP3 files only
Optional - 3GP, AVI, MOV, MPG or WMV files
Comments

Please log in to leave a comment and share your views with other Hampstead Highgate Express visitors.

We enable people to post comments with the aim of encouraging open debate.

Only people who register and sign up to our terms and conditions can post comments. These terms and conditions explain our house rules and legal guidelines.

Comments are not edited by Hampstead Highgate Express staff prior to publication but may be automatically filtered.

If you have a complaint about a comment please contact us by clicking on the Report This Comment button next to the comment.

Not a member yet?

Register to create your own unique Hampstead Highgate Express account for free.

Signing up is free, quick and easy and offers you the chance to add comments, personalise the site with local information picked just for you, and more.

Sign up now

Latest Hampstead & Highgate News Stories

Yesterday, 22:32
Camden Council leader Sarah Hayward will remain at the helm after seeing off a challenge from Cllr Sally Gimson

Camden Council leader Sarah Hayward will stay in the top job after surviving a leadership challenge from Labour rival Sally Gimson.

Yesterday, 19:08
Tom Franklin with supporters, including Green Party mayoral candidate Sian Berry, outside court

Eight campaigners cleared of any wrongdoing for their part in an arms fair protest may be dragged back to court after the Crown Prosecution Service (CPS) lodged an appeal.

Yesterday, 18:06
Advertising banners on lampposts in Haverstock Hill

Residents in Belsize Park say large estate agents banners which have gone up on lampposts throughout the area are an “ugly” eyesore and should not have been allowed by Camden.

Yesterday, 17:38
Thames Water have discovered a well under Muswell Hill Broadway

Haringey Council has invited English Heritage to investigate the well’s history

Yesterday, 17:23
Tulip Siddiq MP and Chris Percy with their newborn daughter Azalea Joy Percy

MP for Hampstead and Kilburn, Tulip Siddiq, has said that mums being prevented from breastfeeding in public is “depressing” after a group of women were banned from breastfeeding at the Swiss Cottage Marriott.

Yesterday, 17:20
Air pollution public meeting at St Stephens
Simon Birkett, founder of Clean Air London

A citizen science project has confirmed what Camden residents and environmentalists have long suspected - that we are breathing in dangerous levels of toxins right across the borough, even at the leafy heart of Hampstead Heath.

Yesterday, 16:50
Abdul Rahim Sowe had sentence increased to life

A teenager who attacked and robbed a good Samaritan in Belsize Park as she provided directions before going on to bottle and stab a stranger in a Camden off-licence has had his sentence increased to life in prison.

Yesterday, 15:06
The aftermath of the crash in Highgate Hill

A car was abandoned in Highgate following a crash in the early hours of yesterday.

Education and Training

cover

Read the
Education and Training
e-edition today

Read Now

Newsletter Sign Up

Most read Hampstead & Highgate news

HOT JOBS

Show Job Lists

Property Newsletter Sign-up

Get the latest North London property news and features straight to your inbox with our regular newsletter

I am also happy to receive other emails...
Fields marked with a * are mandatory
Email Marketing by e-shot

Competitions

Kindle 7 inch tablet

Are you looking for a brand new gadget to help you stay connected on the go and make that long journey home a bit more entertaining? Look no further. MyOffers is giving you the chance to win 1 of 50 Kindle Fire 7” Display Tablets! That’s 50 times more chances to win, so hurry up and enter our competition today and you could be one of our lucky winners!

Yummy traditional afternoon teas for two

MyOffers is giving you the chance to win 1 of 50 Traditional Afternoon Teas for two at a location of your choice! That’s 50 times more chances to win, so hurry up and enter our competition today and you could be one of our lucky winners!

Digital Edition

cover

Enjoy the
Hampstead & Highgate Express
e-edition today

Subscribe