Michelin star restaurateurs set their sights on West Hampstead as the ‘next Marylebone High Street’

15:00 23 January 2014

(From left) Head chef of new West Hampstead restaurant 160 Degrees Fahrenheit Andrei Lesment, joined by top restaurateurs Sean Martin and David Moore. Picture: Allan Budarin

(From left) Head chef of new West Hampstead restaurant 160 Degrees Fahrenheit Andrei Lesment, joined by top restaurateurs Sean Martin and David Moore. Picture: Allan Budarin


Major players in London’s food and drink market are said to be setting their sights on West Hampstead becoming the capital’s “new Marylebone High Street”.

High-end restaurant operators and business owners are being lured by an increasingly affluent and young population, and believe that the area could be home to London’s next trendy and vibrant high street.

This is all according to David Moore, one of the UK’s best-known restaurateurs and the man behind Michelin star restaurants Pied à Terre in Fitzrovia and L’Autre Pied in Marylebone.

Joining forces with Sean Martin, another of London’s high-end restaurant operators, he is set to open a new venture in West End Lane, West Hampstead.

Taking over the building occupied by Me Love Sushi, Mr Moore says his latest venture, called 160 Degrees Fahrenheit, an American smokehouse style restaurant, will bring the “sexiness of Soho to West Hampstead”.

“We looked all over London but West Hampstead felt right,” he said. “It’s an increasingly affluent area with a young demographic – and I can tell you many operators are keeping a very keen eye on it.

“It reminds be of what Marylebone High Street used to be around 20 years ago.

“The arrival of Waitrose is a big indicator – when one opened in Marylebone High Street, that’s when it started to change things around, and now one is set to open in West End Lane. I see the same thing happening.”

With 15 beers on tap and a menu offering 60 bottled craft beers, the new business hopes to allow West Hampstead food lovers to “feel like they’re in the West End without having to leave West Hampstead”.

Acclaimed chef Andrei Lesment has been brought on board, the man behind Verru in Marylebone Lane and a favourite of Times critic and former West Hampstead resident Giles Coren.

Jonathan Turton, committee member for the newly relaunched West Hampstead Business Association, said the move demonstrated the area was no longer “up and coming” but had arrived.

“It’s a refreshing move,” he said. “I’d rather we’d be known as the first West End Lane than the next Marylebone High Street, but I think the fact that it’s not yet another hairdresser or pizza place means it could be welcomed by residents.

“People here value independent businesses, so the fact that’s it’s not a chain is a bonus.

“All signs point to West Hampstead becoming an increasingly affluent area and although this venture feels like a gamble, if it’s successful it really could be the spark for more high-end businesses arriving.”


Latest News Stories

Camden Borough Commander CS Penny Banham. Picture: Polly Hancock

Camden’s new top cop has criticised proposals put forward by Hampstead residents to fund their own police officers – saying it would “not set a good precedent” for the rest of London.

Athlone House, taken in 2011. Picture: Michael Hammerson

The owners of historic Athlone House near Hampstead Heath are to take their bid to demolish the mansion to the High Court.

A 22-year-old man was stabbed at Walker House in Phoenix Street, Somers Town

A 15-year-old boy has been arrested after a man was stabbed at a block of flats in Somers Town, Camden.

Comedian David Baddiel with highly commended Young Person of the Year James Curtis. Picture: Richard Tatham

Fourteen-year-old James Curtis was just eight months old when he was diagnosed as deaf.

Yesterday, 17:55
Sydney Road in Muswell Hill. Picture: Polly Hancock

A 40 year old man has been charged with possession of an offensive weapon and grievous bodily harm.

Yesterday, 17:31
Rimon Jewish Primary School in Golders Green. Picture: Polly Hancock

A Jewish free school has been criticised by the government after its admissions policy was found to favour families who paid subscription fees to certain synagogues.

Yesterday, 15:20
The meeting will see the Syrian refugee crisis discussed Picture: Angelika Warmuth/ DPA Germany

Community groups in Haringey are meeting to decide how best to respond to the Syrian refugee crisis.

Yesterday, 12:56
Baroness Tanni Grey-Thompson opens the new Archer Academy campus. Picture: Nigel Sutton

A free school’s £14million new campus has been officially opened by Paralympic champion Lady Tanni Grey-Thompson.

Most read news

Property Newsletter Sign-up

Get the latest North London property news and features straight to your inbox with our regular newsletter

I am also happy to receive other emails...
Fields marked with a * are mandatory
Email Marketing by e-shot


You could be splashing the cash at Topshop!

Just imagine what you could do with £1,000 to spend at Topshop.

You won't need to fork out for groceries for a while!

Asda, one of the country’s leading supermarkets, prides itself in being one of the cheapest places to shop, so you can be sure that your money will go a long way here!

Digital Edition

Read the Hampstead & Highgate Express e-edition today E-edition
Family Notices 24

Local business directory

Our trusted business finder