Search

Michelin star restaurateurs set their sights on West Hampstead as the ‘next Marylebone High Street’

15:00 23 January 2014

(From left) Head chef of new West Hampstead restaurant 160 Degrees Fahrenheit Andrei Lesment, joined by top restaurateurs Sean Martin and David Moore. Picture: Allan Budarin

(From left) Head chef of new West Hampstead restaurant 160 Degrees Fahrenheit Andrei Lesment, joined by top restaurateurs Sean Martin and David Moore. Picture: Allan Budarin

Archant

Major players in London’s food and drink market are said to be setting their sights on West Hampstead becoming the capital’s “new Marylebone High Street”.

High-end restaurant operators and business owners are being lured by an increasingly affluent and young population, and believe that the area could be home to London’s next trendy and vibrant high street.

This is all according to David Moore, one of the UK’s best-known restaurateurs and the man behind Michelin star restaurants Pied à Terre in Fitzrovia and L’Autre Pied in Marylebone.

Joining forces with Sean Martin, another of London’s high-end restaurant operators, he is set to open a new venture in West End Lane, West Hampstead.

Taking over the building occupied by Me Love Sushi, Mr Moore says his latest venture, called 160 Degrees Fahrenheit, an American smokehouse style restaurant, will bring the “sexiness of Soho to West Hampstead”.

“We looked all over London but West Hampstead felt right,” he said. “It’s an increasingly affluent area with a young demographic – and I can tell you many operators are keeping a very keen eye on it.

“It reminds be of what Marylebone High Street used to be around 20 years ago.

“The arrival of Waitrose is a big indicator – when one opened in Marylebone High Street, that’s when it started to change things around, and now one is set to open in West End Lane. I see the same thing happening.”

With 15 beers on tap and a menu offering 60 bottled craft beers, the new business hopes to allow West Hampstead food lovers to “feel like they’re in the West End without having to leave West Hampstead”.

Acclaimed chef Andrei Lesment has been brought on board, the man behind Verru in Marylebone Lane and a favourite of Times critic and former West Hampstead resident Giles Coren.

Jonathan Turton, committee member for the newly relaunched West Hampstead Business Association, said the move demonstrated the area was no longer “up and coming” but had arrived.

“It’s a refreshing move,” he said. “I’d rather we’d be known as the first West End Lane than the next Marylebone High Street, but I think the fact that it’s not yet another hairdresser or pizza place means it could be welcomed by residents.

“People here value independent businesses, so the fact that’s it’s not a chain is a bonus.

“All signs point to West Hampstead becoming an increasingly affluent area and although this venture feels like a gamble, if it’s successful it really could be the spark for more high-end businesses arriving.”

0 comments

Latest News Stories

Yesterday, 18:12
Ian Campbell outside Hendon Magistrates' Court. Picture: Polly Hancock.

A man who threatened to burn down a bus packed with Jewish women and children has been jailed for five months for his anti-Semitic tirade.

Yesterday, 17:00
Left to right: Jeremy Clynes, Deborah Warland, Hetty Colchester and Jonathan Seres, who all helped to set up Garden Suburb Community Library. Picture: Nigel Sutton.

Campaigners who took over running their local library to save it from closure fear that new multi-million pound cuts will “decimate” Barnet’s library service.

Yesterday, 16:45
Will Jenkins, of Highgate School, was a finalist in the 11-14 category at the 50th Wildlife Photograher of the Year Awards

When an 11-year-old Highgate schoolboy leapt out of a swimming pool to capture a striking dragon-like iguana on camera, he had no clue the snap would class him among the best young photographers in the world.

Yesterday, 15:21
Members of The Highgate Bowl Action Group which includes members of The Highgate Society, Highgate Neighbourhood Forum, Highgate Village Business Association, Conservation Area Advisory Committee and the Harington Scheme, are hailing a victory in their fight to save the Bowl from development. Picture: Polly Hancock

Campaigners are hailing a victory in a 50-year fight to save a leafy stretch of land known as Highgate Bowl from development after a planning inspector threw out plans to build luxury homes.

Most read news

“Space is hard and today was a tough day.”

One pilot is dead and another seriously injured after the craft exploded over the Mojave desert.

One pilot has died and another is seriously injured after a rocket belonging to billionaire Sir Richard Branson’s space tourism venture crashed during a test flight. Virgin Galactic’s SpaceShipTwo rocket came down in the Mojave Desert in California. An eyewitness reported that the craft exploded in flight after ignition. A Virgin Galactic spokesman said the […]

Digital Edition

Image
Read the Hampstead & Highgate Express e-edition today E-edition