Search

McDonald’s to auction paintings of Hampstead as it sells off history

06:00 27 March 2014

Painting of Kenwood Hosue by Kate Lovegrove that previously adorned the walls of McDonald

Painting of Kenwood Hosue by Kate Lovegrove that previously adorned the walls of McDonald's in Hampstead

Archant

Fast food and art may not be considered obvious bedfellows, but in bohemian Hampstead, it seems even burger joints are keen to indulge their creative side.

The Spaniards Inn painted by Kate LovegroveThe Spaniards Inn painted by Kate Lovegrove

Now a series of murals that adorned the walls of one the area’s most notorious fast food restaurants for more than 20 years have turned up for auction.

The six paintings were commissioned by McDonald’s for its branch in Hampstead High Street, which opened in the face of fierce opposition in 1993.

As part of its attempts to become a little “more Hampstead”, McDonald’s asked renowned muralist Kate Lovegrove to produce a set of paintings of Hampstead.

The results featured such well-known places as Kenwood House and The Spaniards Inn, and they remained on the walls until the branch closed last November.

In its attempts to fit in, McDonald’s also played classical music, erected an English Heritage-approved facade and installed chairs worth £100 each, as well as getting its garden landscaped for the benefit of any overlooking neighbours.

Ms Lovegrove said she was pleased to help McDonald’s open – and thought the “Burger Off!” campaign against it was “deeply unfair”.

“I was approached by McDonald’s because they were determined to win,” she said.

“I think it was deeply unfair because there was a chain pizza restaurant opposite and, in contrast to the McDonald’s shop frontage, it had large gaudy flag signs across its exterior.

“This was a big step away from the usual pink, beige and brown and very plastic interiors they had gone for previously.

“But the pièce de résistance was the landscape garden, a place no one was going to use. Every other garden was full of rubbish and broken chairs!”

Ms Lovegrove went on to decorate two other McDonald’s restaurants and described the company as a “marvellous” employer.

Hampstead Town councillor Linda Chung said: “They were very nice pictures and I’m delighted that they will be recovered.

“I hope McDonald’s will donate the proceeds to local charities Henderson Court and the Keats Community Library; that will make everybody feel a bit better.”

The lots will be sold during Hampstead Auctions online session from 2pm today (Thursday), with estimates ranging from £150 up to £900.

Visit hampsteadauctions.com.

0 comments

Latest News Stories

Sunday, June 28, 2015
Beatie Wolfe on Hampstead Heath. Picture: Stu Nicholls

A singer-songwriter has helped dementia patients reconnect with the world as part of a groundbreaking experiment into the powerful effect music can have on sufferers’ lives.

Yesterday, 18:19
Christopher White has been jailed for his part in the kidnap and torture of two men

A gang member who blackmailed £30,000 from a torture victim’s mother by threatening to cut off her son’s finger was jailed for 20 years yesterday (Wednesday).

Yesterday, 17:10
The attack happened on Saturday on the canal towpath between Camden High Street and Kentish Town Road. Picture: GoogleStreetview

A homeless man suffered a fractured skull and loss of hearing after being beaten by a man wielding a log.

Yesterday, 16:45
Whittington Hospital

A nurse sacked from the Whittington Hospital due to the intimate care he gave to a female A&E patient has been allowed to continue working in the medical profession.

Most read news

Property Newsletter Sign-up

The latest North London property news and features straight into your inbox.

Other Emails:
Fields marked with a * are mandatory
Email Marketing by e-shot

Competitions

The sell out 2014 event 32 Londoners, returns to the Coca-Cola London Eye!

The Coca-Cola London Eye is proud to announce that 32 Londoners will be returning this June, following last year’s sell out event. The event will feature 32 talks, in each of the London Eye’s 32 capsules on 32 extraordinary Londoners.

You could take in stunning views of London over brunch at the Sky Garden

Celebrate lighter, brighter days with the chance of winning an indulgent brunch for two with a bottle of bubbles at Darwin, the cool and casual brasserie 36 floors up at Sky Garden.

Digital Edition

Image
Read the Hampstead & Highgate Express e-edition today E-edition
Family Notices 24


Our trusted business finder