Search

Hampstead millionaire calls on people to give more

07:00 12 November 2012

Trevor Pears (centre)gives a talk at the Hampstead Business Hub pictured with Melissa Vangeen & Luke Thompson.
Trevor, of the Pears foundation, has launched a campaign to try and get people giving more to charity.

Trevor Pears (centre)gives a talk at the Hampstead Business Hub pictured with Melissa Vangeen & Luke Thompson. Trevor, of the Pears foundation, has launched a campaign to try and get people giving more to charity.

© Nigel Sutton email pictures@nigelsuttonphotography.com

A multi-millionaire philanthropist has launched a project to nudge and cajole people into coughing up a little more for good causes.

Trevor Pears spent the first years of his career helping to swell the coffers of his family’s billion pound property firm, which owns the Coronet Cinema in Notting Hill and Coutts Bank building in The Strand.

But in his late 30s the Hampstead businessman slowly peeled off his blinkers and set to work becoming a full-time philanthropist.

With a hand in everything from the refurbishment of the Marie Cure Hospice to helping fund Henderson Court elderly centre, Mr Pears has backed almost every Hampstead cause going.

Now the 48-year-old is appealing to the public to pledge time, money and energy to any local cause they see fit.

The scheme is the culmination of 12 years of head-scratching for Mr Pears, which has forced the married father-of-three to step gingerly into the public limelight to appeal to people’s sense of giving. He said: “It got to the point where you have enough money and there could, and should be, other priorities. It’s not unusual for people in their late 30s early 40s to think about it. I felt like I lived in the world with blinkers, focused on family business and I took those blinkers off and there is a big world out there.”

His Give More Campaign is a rallying call for people to make a public commitment to a cause they feel passionate about and meet an immediate need for help.

Almost 10,000 people up and down the country – including Paralympian Baroness Tanni Grey-Thompson and comedian Ruby Wax – have pledged to donate time or money to their chosen charities.

The campaign does not demand money but relies on trust and acts as a “gentle reminder” to people to fulfil their promises.

Mr Pears, who admits to sometimes feeling like a “chugger” charity fundraiser, said: “Whatever we are currently doing, if we can do a bit more, please just join in. It’s not more complicated than that. It’s the most simple thing, we’re not asking for money, it’s a celebration of commitment.

“We have found that by coming together it reinforces the message that all of us do care.”

Mr Pears was speaking at a Hampstead Business Hub meeting, organised by Melissa Vangeen of Solomon Taylor & Shaw and Luke Thompson of RA Savage and Co.

n For more information visit www.givemore.org.uk

0 comments

Latest News Stories

12:43
The 2m-long hissing corn snake was found lurking in a recycling box outside a West Hampstead home

A resident in West Hampstead opened their front door on Monday morning to find a two metre-long snake in their recycling box.

11:37
A torrent of water gushes out from underneath collapsed tarmac in Wells Rise

Residents were left wading through a torrent of water over the weekend after a huge water pipe burst, flooding the street and causing the road to collapse.

Lib Dem parliamentary candidate for Hampstead & Kilburn Maajid Nawaz with Tim Farron MP campaigning outside West Hampstead tube station. Picture: Polly Hancock

Camden Council has denied accusations it is “profiteering off million pound penthouses” and going against its own policy on affordable housing after controversy over a West Hampstead development resurfaced this week.

16:00

Hampstead actor Tom Conti will wander down the hill to turn on Belsize Park’s first Christmas lights.

Most read news

The NHS have introduced a new pill for those who struggle to screw the lid back on that bottle of wine.

Today the doctor has received an eight-year sentence for a string of offences.

£300 a day sounds like a pretty good allowance – but this guy was claiming it without doing ANY work.

Protests have taken place in 170 cities across the US since news broke that Darren Wilson, Mike Brown’s killer, won’t face charges.

Digital Edition

Image
Read the Hampstead & Highgate Express e-edition today E-edition