Search

Hampstead actress launches Wikileaks style app to fight animal cruelty

12:12 09 March 2014

Heidi Mumford met with RSPCA bosses to discuss her new animal cruelty whistleblowing app

Heidi Mumford met with RSPCA bosses to discuss her new animal cruelty whistleblowing app

Archant

An actress is set to launch the very first “Wikileaks-style” website and app focused on fighting the rise of animal abuse in the UK.

Stage and screen actress Heidi Mumford said she was so shocked to hear about “puppies being buried alive”, “cats being put in microwaves” and “dogs being beaten to death with baseball bats” that she decided to create Ethical Pup, a new whistleblowing charity to help overstretched animal welfare organisations.

The Hampstead resident’s new app and sister website will allow people to report abuse as it happens and to securely and quickly send images or videos direct to the relevant authorities.

The initiative has drawn the attention of RSPCA bosses, who met Ms Mumford on Tuesday at their HQ in Horsham.

The Heath Street resident said there’s “a clear need” for the service.

“I got fed up with feeling helpless and distressed by every report of animal abuse I was reading and seeing. So rather than sitting and crying about it, I decided to get out and do something,” she said.

“Reading about Wildleaks [a new site allowing whistleblowers to report wildlife crimes] really inspired me and after a bit of research I discovered there is no intuitive software platform in the UK devoted exclusively to helping people report animal abuse and neglect.

“In the United States, yes, but not here.

“Having two dogs of my own and having fostered from shelters, I can think of no better way of protecting those unable to protect themselves. Animals have no voice but we do.”

According to recent figures a call is made to the RSPCA every 30 seconds to report animal cruelty.

More than 150,000 complaints of neglect are investigated each year by the charity and the number of people found guilty of neglect in England and Wales rose by 33 per cent in 2012.

A recent abuse case sees a young woman from Barnsley set to be sentenced next week after a court heard how she had put her four-month-old kitten in the microwave for five minutes.

The cat was said to have been alive when it was taken out but “could not get its breath back” and died 90 minutes later.

Ms Mumford hopes her site will help lead to similar convictions and also bring those responsible for “behind closed-doors abuse” to account.

“People need to be held accountable for what are vile crimes,” she said. “I hope the project brings more convictions and awareness.

“Some people are scared about reporting abuse so I hope this service will go some way to solving that.”

Ms Mumford has turned to crowdfunding website Indiegogo to help raise the £5,000 needed to gain charity status. She also had support from partner and software developer Joseph Yeo.

n For more information – or if you would like to support the project – visit www.ethicalpup.org.

0 comments

Latest Hampstead & Highgate News Stories

Yesterday, 00:18
Camden's desire to remain in the EU placed it at odds with the nation's clear choice to leave

As the nation woke up to a political earthquake, campaigners in Camden and Haringey began to process the disconnect between the north London desire to remain in the European Union and the country’s decisive choice for Brexit.

Fri, 17:29
Camden Town Hall in Judd Street

A dozen Camden Council employees have been dismissed in the past year because they did not have the right to work in the UK, a report has revealed.

Another employee resigned whilst one was suspended due to right to work in the UK issues.

Camden has voted to remain in the European Union

Camden and Haringey voters have opted overwhelmingly to remain in the European Union.

Thu, 22:00
EU referendum polling station at Keat’s Community Library, Keat’s Grove Hampstead NW3

After all the campaigning, the polls have finally closed for the EU referendum.

Thu, 17:17
London Mayor Sadiq Khan and Holborn and St Pancras MP Keir Starmer on the Referendum Day campaign trail in Camden

As the nation went to the polls this morning, Labour’s big hitters - including leader Jeremy Corbyn and London Mayor Sadiq Khan - took to the streets of Haringey and Camden in a last-ditch bid to persuade voters to remain in the EU.

Thu, 07:00
The results of the EU referendum are not expected before 7am tomorrow Friday

Britain will go to the polls today to vote on whether or not to remain in the EU.

Wed, 20:24
Yiannoulla Yianni was raped and murdered

A teenage schoolgirl was brutally raped and strangled by a builder who forced his way into her home and overpowered her after a violent struggle -in a case which has remained unsolved for “half-a-lifetime,” a court heard.

Wed, 15:24
Rita Ora home in Kensal Rise was burgled (pic: PA)

Rita Ora bravely protected her sister and threatened to “f*** up” a thief in a £200,000 raid on the singer’s home in Kensal Rise, a court has heard.

Education and Training

cover

Read the
Education and Training
e-edition today

Read Now

Newsletter Sign Up

Sign up to the following newsletters:

Most read Hampstead & Highgate news

HOT JOBS

Show Job Lists

Property Newsletter Sign-up

Get the latest North London property news and features straight to your inbox with our regular newsletter

I am also happy to receive other emails...
Fields marked with a * are mandatory
Email Marketing by e-shot

Competitions

£15k prize bundle

Imagine having the opportunity to win an incredible £15,000 bundle of some of the most amazing prizes available. Well, for one lucky contest entrant that dream could soon become a reality because we at MyOffers are offering an incredible free prize bundle that will make even the most hardened person wild with excitement.

Win a BMW 1 series

There are fewer cars currently on the market more stylish and exciting than the BMW. Known all over the world as one of the best car manufacturers, the BMW is renowned for sleek designs and fantastic high quality workmanship.

Digital Edition

cover

Enjoy the
Hampstead & Highgate Express
e-edition today

Subscribe