Future of South End Green shops still uncertain after Sainsbury’s deal collapses

10:35 05 August 2014

Arvind Mistry of Belsize Sationers. Picture: Polly Hancock

Arvind Mistry of Belsize Sationers. Picture: Polly Hancock


An independent stationer says the future of his business is still uncertain despite Sainsbury’s having pulled the plug on plans to take over his shop.

Arvind Mistry’s long-standing store Belsize Stationers was one of four businesses in South End Road, South End Green, that were due to make way for the supermarket giant, before the proposals were suddenly aborted last week.

Thousands had opposed the supermarket – with broadcaster Bill Oddie echoing the view of many when he said it was “not needed, not necessary and not wanted” – and there was jubilation among residents and community campaigners when the scheme was dropped.

But Mr Mistry, 58, who started in the stationary trade aged 19 with a shop in England’s Lane, Belsize Park, said there is still a cloud of uncertainty hanging over the parade.

He told the Ham&High: “We don’t know where we stand now.

“We need something exciting here in this part of the parade, because Marks & Spencer [in Pond Street] is pulling all the customers away, they are not spreading up to this side anymore.

“Sainsbury’s or something like that is needed in this end of the parade.”

Mr Mistry, who is operating under a rolling lease and could see his rent increase, has been in South End Road for a quarter of a century – since 1989 – and says the past four years have been the hardest of his career.

He says footfall was hit hard by the opening of Marks & Spencer on the other side of South End Green, and the closure of a post office near his shop.

Over-zealous parking wardens have also helped to drive away custom, he claims.

“There is also the permanent fixture of traffic wardens stopping people coming,” he said.

“There’s not enough customers to pay the rent that the landlord wants. The community is happy, but if the rent goes up, where do I stand?”

Mr Mistry says Camden Council could help by easing the rates burden for independent businesses – but he fears the shop could be forced to close if his fortunes do not improve.


Welcome , please leave your message below.

Optional - JPG files only
Optional - MP3 files only
Optional - 3GP, AVI, MOV, MPG or WMV files

Please log in to leave a comment and share your views with other Hampstead Highgate Express visitors.

We enable people to post comments with the aim of encouraging open debate.

Only people who register and sign up to our terms and conditions can post comments. These terms and conditions explain our house rules and legal guidelines.

Comments are not edited by Hampstead Highgate Express staff prior to publication but may be automatically filtered.

If you have a complaint about a comment please contact us by clicking on the Report This Comment button next to the comment.

Not a member yet?

Register to create your own unique Hampstead Highgate Express account for free.

Signing up is free, quick and easy and offers you the chance to add comments, personalise the site with local information picked just for you, and more.

Sign up now

Latest Hampstead & Highgate News Stories

Yesterday, 18:04

Highgate residents are protesting against plans for a large home to be built between mansions of “great distinction”.

Yesterday, 16:08

A group of angry Swiss Cottage residents have launched a campaign group to oppose plans by a private school to build new classrooms

Yesterday, 14:26

A wheelchair-bound mum remains scared to leave the house, as the bus driver who ran her over at a zebra crossing was banned from driving for six months

Yesterday, 17:46

An 89-year-old pensioner from Kentish Town who has severe dementia has been found.

Yesterday, 14:33

A lorry and a number 17 bus have crashed in Tufnell Park Road, the residential street being used as the main diversion during the A1 closure.

Yesterday, 13:05

The funeral of a much-loved Hampstead Heath character who was killed in a road accident is being held tomorrow.

Yesterday, 11:04

Residents in Frognal and Fitzjohns are being warned to protect their post after fresh reports of mail theft and fraud.

Yesterday, 10:02

An appeal has been launched to find a missing 89-year-old man from Kentish Town believed to have severe dementia.

Newsletter Sign Up

Sign up to the following newsletters:

Most read Hampstead & Highgate news


Show Job Lists

Property Newsletter Sign-up

Get the latest North London property news and features straight to your inbox with our regular newsletter

I am also happy to receive other emails...
Fields marked with a * are mandatory
Email Marketing by e-shot


Cosmetics, toiletries, vitamins and more. Boots is the number one choice when it comes to purchasing daily essentials.

If you’re obsessed with Apple or just love a good gadget, this is a prize that will blow you away! An incredible £3,333 to spend on Apple goodies! How would you like to be the proud new owner of the Apple Watch?

Digital Edition


Enjoy the
Hampstead & Highgate Express
e-edition today


Education and Training


Read the
Education and Training
e-edition today

Read Now