Fans flock to Primrose Hill charity shop to buy Victoria Beckham baby clothes
PUBLISHED: 11:35 19 June 2015 | UPDATED: 11:48 19 June 2015
A stampede of parents eager to kit their children out with clothes worn by Victoria Beckham’s daughter hit a charity shop in Primrose Hill yesterday morning.
Long queues formed as some 25 designer outfits from three-year-old Harper Beckham’s wardrobe went on sale at Mary’s Living and Giving Store in Regent’s Park Road – with almost half selling within just an hour.
Style icon Victoria Beckham had donated the clothes in aid of Save the Children, with prices ranging from £200 to £500.
As of this morning (Friday), 15 outfits were still for sale but the weekend should see many of those snapped up.
Retail guru Mary Portas, owner of the charity shop, said: “When was the last time you law a queue at a charity shop? People say the fashion industry is all about ‘me, me me,’ but this is fashion saving lives, truly fashion at its best.”
Maria Marquez, from East Finchley, has volunteered at the shop for a year. She said: “It was hectic this morning because we had no idea so many people would come. Some had been queuing since eight.”
All of the money raised going to the Save the Children Fashion Saves Lives campaign to end child deaths from preventable causes by 2030.
In addition to the outfits for sale, a dress retailing for £3,500 will be auctioned off. Bids will be accepted now through June 28 and may be submitted by calling 020 3763 0049 or by visiting the store.
Other donated items will be sold on the Mary’s Living and Giving eBay store from now through June 28.
Chief Brand Ambassador Erica Charles said: “Every gift is a gift. We’re so grateful to have such a positive reception and for so many donations to Save the Children.”
Ms Portas is opening another of her charity shops in Hampstead High Street, Hampstead, tomorrow, with an “old school” theme.
Ms Portas said: “I am thrilled to announce the opening of the newest edition of my Living & Giving shops.
“Hamsptead is a fabulous location and the sense of community here is second to none. We are looking forward to getting to know our neighbours and opening up this unique space, where locals can get together and shop in an exciting new environment.”