Search

Dragon Duncan Bannatyne’s prodigy launches sharp idea for razor blades through post

08:00 16 August 2014

Oliver Bridge, 25, has founded internet men

Oliver Bridge, 25, has founded internet men's shaving brand Cornerstone. Picture: Nigel Sutton

© Nigel Sutton email pictures@nigelsuttonphotography.com

Opening your post to find a parcel full of sharp razor blades sounds more like something out of a Hammer horror film than an 
innovative new business start-up.

In fact, the delivery may now be from online men’s shaving brand Cornerstone – the brainchild of 25-year-old Highgate entrepreneur Oliver Bridge, who has been named as one to watch by Duncan Bannatyne of Dragon’s Den.

Customers sign up for the 
subscription service online to get flexible and regular delivery of razors and other products, 
individually tailored around how often they shave and what items they need.

The Oxford graduate managed to pull in £175,000 from a team of high-flying investors in just 18 months to launch the business, including a former chief executive of tea and coffee retailer Whittard of Chelsea.

Mr Bridge, of Oakshott Avenue, only started the company in June but has already grown quietly confident that Cornerstone could become a “Richard Branson-style business” in the next decade.

He said: “I always hated shaving, found it really uncomfortable and always cut myself.

“One day I was in a chemist and thought, ‘I’m queuing in a hot shop paying over the odds for something that’s going to hurt. There must be a better way.

“I’m not saying we will take over the world because that’s a bit arrogant, but I believe in making things simpler and in today’s world there’s not enough of that.

“I would love to be like Virgin, but for the moment the focus is on shaving as there’s so many people out there.”

This is not the first business the entrepreneur has launched.

While at university, he created an online database that confirms whether a person’s name is male or female, which thousands of companies use to personalise literature for their customers.

He started his first company, online large shoe size retailer Bigger Feet, aged 15, while still in school and studying for his GCSEs.

It attracted worldwide media attention and Mr Bridge was even mentioned by name as a young entrepreneur to watch in Duncan Bannatyne’s autobiography, .

However, the personal mention has scuppered Mr Bridge’s hopes of appearing on the Dragon’s Den with Cornerstone.

“I would not be allowed on the programme because I once met Duncan Bannatyne,” Mr Bridge said. “But my investors are like Dragons, just not as famous.

“One of my investors is the former chairman of Jack Wills,
so we have big hitters who will bring the Dragon money but who don’t bring all the fame that comes with TV.”

n If you would like more information please visit cornerstone.co.uk.

0 comments

Comments

Welcome , please leave your message below.

Optional - JPG files only
Optional - MP3 files only
Optional - 3GP, AVI, MOV, MPG or WMV files
Comments

Please log in to leave a comment and share your views with other Hampstead Highgate Express visitors.

We enable people to post comments with the aim of encouraging open debate.

Only people who register and sign up to our terms and conditions can post comments. These terms and conditions explain our house rules and legal guidelines.

Comments are not edited by Hampstead Highgate Express staff prior to publication but may be automatically filtered.

If you have a complaint about a comment please contact us by clicking on the Report This Comment button next to the comment.

Not a member yet?

Register to create your own unique Hampstead Highgate Express account for free.

Signing up is free, quick and easy and offers you the chance to add comments, personalise the site with local information picked just for you, and more.

Sign up now

Latest News Stories

44 minutes ago
Camden families have been defying new government rules and taking their children on holidays during school term time. Picture: PA File.

Dozens of Camden families have defied new government rules banning pupils from going on holiday during school term time, new figures reveal.

09:51
Hampstead SNP vice-chair Linda Chung

A ban on anti-social street drinking in Camden could be extended to cover Hampstead Heath to fight a plague of “aggressive” nuisance drinkers, police have revealed.

11:55
Cllr Peter Brayshaw.

Camden’s Labour councillors have expressed their shock at the sudden death of much-loved colleague Cllr Peter Brayshaw.

10:47
What the new building is expected to look like

Another conservation group has added to concerns over proposals to build a £42million world-leading research centre next to a Grade I-listed building, saying it will “substantially harm its setting”.

Most read news

The mother of seven of the children suffered serious stab wounds. She remains in a stable condition in hospital.

According to the MoD, the answer is a resounded “yes”.

Lewis Hamilton’s metaphor for life is particularly deep, with many turns.

Digital Edition

Image
Read the Hampstead & Highgate Express e-edition today E-edition