Developers seek to overturn rejection of Swiss Cottage tower proposal

PUBLISHED: 17:14 19 January 2015 | UPDATED: 12:46 20 January 2015

What the new Swiss Cottage tower will look like

What the new Swiss Cottage tower will look like


The developer behind controversial plans to build what would be one of Camden’s tallest residential towers has appealed against a decision by the council to throw out the £100million scheme.

Essential Living this week submitted an appeal to the government’s planning inspectorate to overturn September’s decision, despite some 3,000 people having signed a petition opposing the proposals.

The scheme sees the current building at 100 Avenue Road in Swiss Cottage torn down and replaced with a development which includes a 24-storey residential tower. It would provide 184 flats.

The appeal to the planning inspectorate will see a public inquiry now take place into the scheme.

Residents and parties affected are invited to make comments on the planning inspectorate website (available once the appeal has been verified).

A spokesman for Essential Living said: “We confirm that an appeal against the decision of the London Borough of Camden to refuse our regeneration proposals for 100 Avenue Road has been lodged with the Planning Inspectorate. The proposals will now be considered by an independent Inspector at a Public Inquiry.”

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