Search

Developer scraps original Swiss Cottage 16-storey tower plans

12:00 07 December 2012

The Ham&High office building at 100 Avenue Road, Swiss Cottage, has been sold. Picture: Polly Hancock

The Ham&High office building at 100 Avenue Road, Swiss Cottage, has been sold. Picture: Polly Hancock

Polly Hancock

Developers who have bought the Ham&High office building in Swiss Cottage have allayed fears that a 16-storey tower will be built on the site.

When the building in Avenue Road went on the market in August, Savills advertised it for sale with plans to construct a tall glass tower in place of the existing office block.

Nick Cuff, development manager of Essential Land, which has bought the building, insisted: “We won’t be following those plans.

“We’ll have our own architect and develop something people will like the look of in the local area.”

Mr Cuff added that they plan to include a combination of offices, retail space and flats to rent.

“We think there’s a shortage in London of buildings rented professionally,” said Mr Cuff. “Whereas other people buy a site and then sell it, we’ll be holding on to the building. It means it has to look as good in 15 years as it does now.

“We will be looking forward and thinking about what environmental standards will be in 15 years.

“Because we’re going to be holding the building, we’re going to be in the community for a long time, so we have a vested interest in what people in the area think.”

When the building was put up for sale in August, Savills received offers of more than £30million.

Essential Land now plan to demolish the existing six-storey block – which is currently occupied by the Ham&High, Reuters News Agency, Mia shisha bar and Me Love Sushi – in two years’ time.

Essential Land was set up in 2009 and has previously built a development of homes in a West Greenwich conservation area, a collection of three- bedroom homes in Lewisham and is working with another company on plans to turn an Islington car park into a housing mews.

Mr Cuff said that over the next two years years the company will undertake “an extensive community consultation exercise,” promising that residents will be asked for their views on what the new Avenue Road building should look like.

If the plan is agreed the existing building would be demolished at the end of the two-year period and work on the new building would commence.

Speaking of the hurdles new developments often face in residential areas, Mr Cuff said: “We think a slow approach is best so that we can try to work as much as possible with the residents, which may help us get over the challenges. We want to take all opinions into account.

“We’re different because we’re looking at the long-term. Of course there will be problems and not everyone will agree, but we hope that, if the community is consulted, and we consider people’s comments, that will stand us in good stead.”

Essential Land has said that it will offer the Ham&High the option of space in the new building if offices are included in the final plans.

0 comments

Latest Hampstead & Highgate News Stories

17:25
Andrew Dismore

Labour’s Andrew Dismore has retained his position as Camden and Barnet representative on the Greater London Assembly.

Joanne McCartney.

Labour’s Joanne McCartney has maintained her seat in the GLA for Haringey and Enfield.

Neglected Hornsey Town Hall Square. Photo: Nigel Sutton

Fears for the green space in front of Hornsey Town Hall might be calmed as Haringey Council promise it will stay open for the public when it falls into private ownership.

Lessons at Hornsey School for Girls are continuing as normal. Photo: Polly Hancock

Hornsey School for Girls teachers went on strike last week following allegations of ‘bullying’ from management, but Haringey National Union of Teachers (NUT) have suspended two further strikes.

Police are appealing for information on the wherabouts of two young sisters who are believed to be in the Camden area

Police are appealing for information on two young sisters who are missing and believed to be in the Camden area.

Josette Simon recorded the video for Crouch End TV

Crouch End actors leant their voices to calls to keep Muswell Hill and Crouch End Post Offices publicly run ahead of a planned ‘queuing’ demonstration this weekend.

14:53
Police are appealing for  witnesses after a flasher exposed himself in Belsize Park

Police have appealed for witnesses after a man exposed himself to a woman in broad daylight in Belsize Park.

12:16
Chris Martin of Coldplay

Coldplay’s Chris Martin, Blur drummer Dave Rowntree and comedian David Walliams are among Camden stars to donate items to a celebrity car boot sale to raise funds for Syrian refugees.

Education and Training

cover

Read the
Education and Training
e-edition today

Read Now

Newsletter Sign Up

Most read Hampstead & Highgate news

HOT JOBS

Show Job Lists

Property Newsletter Sign-up

Get the latest North London property news and features straight to your inbox with our regular newsletter

I am also happy to receive other emails...
Fields marked with a * are mandatory
Email Marketing by e-shot

Competitions

Kindle 7 inch tablet

Are you looking for a brand new gadget to help you stay connected on the go and make that long journey home a bit more entertaining? Look no further. MyOffers is giving you the chance to win 1 of 50 Kindle Fire 7” Display Tablets! That’s 50 times more chances to win, so hurry up and enter our competition today and you could be one of our lucky winners!

Yummy traditional afternoon teas for two

MyOffers is giving you the chance to win 1 of 50 Traditional Afternoon Teas for two at a location of your choice! That’s 50 times more chances to win, so hurry up and enter our competition today and you could be one of our lucky winners!

Digital Edition

cover

Enjoy the
Hampstead & Highgate Express
e-edition today

Subscribe