Campaigners confident of victory in fight against Sainsbury’s in South End Green

12:22 17 July 2014

Traders and residents gather in South End Road to demonstrate their objection to the proposed new Sainsbury

Traders and residents gather in South End Road to demonstrate their objection to the proposed new Sainsbury's store, which would replace four businesses at 53-57 South End Road. Picture: Polly Hancock


Opponents of a proposed Sainsbury’s in South End Green are confident they can defeat the supermarket giant – and they are demanding a showdown with its top bosses.

Campaigners have declined an offer to meet with Caroline Vickerstaff, the firm’s regional acquisitions manager, to discuss how a new store in South End Road could best fit into the area.

David Kitchen, acting chairman of the South End Green Association (SEGA), said residents will only sit down with a senior representative who has authority to scrap the scheme.

He said: “We have no interest in discussing Caroline Vickerstaff’s views about her shop – what we want is a meeting with someone at a level of seniority who has the power to cancel the project.”

Supporters of the campaign are tonight hosting a public meeting from 7pm at The Magdala in South Hill Park, while more than 5,000 people have signed a petition opposing the scheme.

Mr Kitchen added: “It’s looking good – many of these applications are being refused across the country. We have got to get Camden to appreciate the strength of feeling of residents – this is just not an appropriate place to have it.”

The campaign has already won the support of well-known residents including broadcaster Bill Oddie, actress Dame Janet Suzman, novelist Deborah Moggach and journalist Amanda Platell.


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