Search

Camden duo who turned down historic Dragons’ Den offer smash crowdfunding target

11:34 22 July 2014

Joe Kenyon and Jake Hayman appearing on Dragons

Joe Kenyon and Jake Hayman appearing on Dragons' Den on Sunday night

Archant

Two Camden entrepreneurs who turned down a never-before-seen offer on BBC show Dragons’ Den to instead appeal for funding from the online community have seen their £20,000 target smashed in less than a day.

Jake Hayman, 32, and Joe Kenyon, 28, both former pupils of William Ellis School in Highgate Road, made history on Sunday night after the pitch for their innovative Instagram framing business saw them both offered jobs by Dragon Peter Jones.

Never before seen in the 10-year history of the show, the multi-millionaire tycoon stunned the duo into silence when he asked them to come support him in his role as CEO of photography retailer Jessops.

The pair’s company Frame Again, which was first featured in a Ham&High article back in April, aims to tap into the smartphone photography market by allowing customers to upload, print and frame their favourite mobile snaps directly from their phone, with customised frames delivered to their door.

But the offer of helping build the same kind of service for Peter Jones’ business was not snapped up, despite never being done by a Dragon before.

After tense talks with each other, viewers saw the pair turn him down - instead deciding “1,000 Dragons were better than one”.

They launched their own online crowdfunding campaign and by lunch time on Monday, they had smashed their £20,000 target.

Speaking to the Ham&High just hours later, Joe said: “The office is ridiculously exciting at the moment.

“We’ve sold more frames today than in the entire past six months combined.

“Before you go into the Den, you go through your best scenario and your worst scenario.

“But the offer from Peter was not something we expected.

“The buzz around the studio after our pitch, from runners right up to the producer, was amazing – they knew they’d just seen something never before done in the Den.

“At one point we thought we’d go for it, but we realised the offer from Peter was a sign we were on the right track and a job at Jessops wasn’t really what either of us wanted.”

While broadcast across the country on Sunday, filming for the pitch actually took place in March.

Sworn to secrecy, Joe and Jake were both chosen to feature in the first episode of the show’s 12th season.

“The schedule was absolutely gruelling,” Joe added.

“You wait around for hours, pacing up and down, with just sugar and caffeine keeping you awake.

“The producers also keep you isolated from the Dragons at all times so the first time you see them will be when you walk into the Den.

“Viewers only saw about 10 minutes of our pitch – but we were in there for an hour and a half battling it out with the Dragons.

“There were lots of compliments not shown – as well as some right hooks.”

While the Camden duo haven’t spoken to Peter Jones since turning down his offer, they did recently pay a visit to one of his Jessops in Oxford Street to pose for photographs outside.

With their frames in hand, they made a promise they would return, saying: “We really meant it when we told him we were going to be back to sell him our company once we’ve made it a success.”

0 comments

Comments

Welcome , please leave your message below.

Optional - JPG files only
Optional - MP3 files only
Optional - 3GP, AVI, MOV, MPG or WMV files
Comments

Please log in to leave a comment and share your views with other Hampstead Highgate Express visitors.

We enable people to post comments with the aim of encouraging open debate.

Only people who register and sign up to our terms and conditions can post comments. These terms and conditions explain our house rules and legal guidelines.

Comments are not edited by Hampstead Highgate Express staff prior to publication but may be automatically filtered.

If you have a complaint about a comment please contact us by clicking on the Report This Comment button next to the comment.

Not a member yet?

Register to create your own unique Hampstead Highgate Express account for free.

Signing up is free, quick and easy and offers you the chance to add comments, personalise the site with local information picked just for you, and more.

Sign up now

Latest News Stories

Yesterday, 12:00
Gospel Oak School pupils Daniel Greene,10, and Paris Pereira, 10, with classmates dressed as superheroes. Picture: Polly Hancock

Is it a bird? Is it a plane? No, it’s a group of schoolchildren, who became mini superheroes for the day to raise money for Children in Need.

Saturday, November 22, 2014
Memories of 1914-1918 a show devised and performed by Lee Montague and friends in support of Keats Library Michael Palin pictured with Lee Montague and Robert Powell

Tales of local life during the First World War helped to light up a star-studded Remembrance event.

Saturday, November 22, 2014
Nicholas Lyndhurst and Tamzin Outhwaite pose with Lauderdale House staff members after filming in Waterlow Park

Stars of a TV detective series took time out of filming in Highgate to help a historic house’s fundraising campaign.

Friday, November 21, 2014
Thieves attempted to steal a cash point machine from Highgate Post Office in Archway Road in the early hours of this morning.

Thieves attempted to steal a cash point machine from a post office in Highgate in the early hours of this morning.

Most read news

The final GP in the UAE may not have been a thriller, but it did kind of sum up the season for a lot of drivers.

Protesters have been warned they are banned from setting up camp at the landmark.

John Cantlie features in the new IS video, in which he talks about a recent failed military attack.

From Britain First’s Facebook posts, you would assume they’d won the Rochester by-election. They didn’t, but they’re claiming it anyway.

Digital Edition

Image
Read the Hampstead & Highgate Express e-edition today E-edition