Search

Camden duo launch innovative Instagram framing business

11:00 26 April 2014

Camden entrepreneurs Jake Hayman and Joe Kenyon hope to bring picture frames back with their latest company Frame Again. Picture: Dieter Perry

Camden entrepreneurs Jake Hayman and Joe Kenyon hope to bring picture frames back with their latest company Frame Again. Picture: Dieter Perry

Dieter Perry

Two successful entrepreneurs from Camden have vowed to bring holiday and family snaps “back to the mantelpiece” after setting up an innovative Instagram framing business.

Camden entrepreneurs Joe Kenyon and Jake Hayman at their pop-up shop Frame Again in Chalk Farm Road. Picture: Dieter PerryCamden entrepreneurs Joe Kenyon and Jake Hayman at their pop-up shop Frame Again in Chalk Farm Road. Picture: Dieter Perry

Jake Hayman, 32, and Joe Kenyon, 28, both former pupils of William Ellis School in Highgate Road, hope their business will overturn “the loss of permanence” in photography following the rise of smartphones and digital cameras.

More photos are expected to be taken this year than during the whole of history combined, but despite this, keeping framed snaps has all but disappeared for many young people.

The pair’s latest venture – Frame Again – aims to combine old and new by allowing customers to upload, print and frame their favourite Instagram snaps directly from their mobile, with customised frames delivered to their door.

And with a sizeable potential market, it’s an enterprise that has attracted the support of many prominent investors.

“We got the idea after a wedding in Iceland and wanting to frame photos taken on our mobiles,” said Mr Kenyon.

“Smartphones and many camera apps like Instagram take Polaroid-style square pictures but there aren’t any frames out there to match.

“So we conducted some market research and found a sizeable chunk of the population yearning for the same service.

“People say printed photography is dead but it’s just not been upgraded for the new generation. People are realising their phone screens aren’t frames and Facebook isn’t the same as a photo album.

“People miss having their favourite photos framed on their desk at work or on their mantelpiece at home. Our business hopes to bring that back.”

Opening their first pop-up shop in Chalk Farm Road this week, the company will launch with an on-street as well as online presence – and the duo are no strangers to success.

In 2008, they launched Future First – an organisation promoting support networks for former students in UK state schools and which is now present in one in five schools up and down the country.

“Opening a shop here combines the modern tech of an e-commerce business with the old-school enterprise of a market stall, and that’s what Frame Again does,” added Mr Hayman, of Highgate West Hill.

“We bring the new technology in photography together with the tradition of printing and framing.

The Frame Again pop-up shop is in the Market Hall, Chalk Farm Road, and will be open until Sunday.

For more information, visit frameagain.com

Latest News Stories

13 minutes ago
BBC political editor Nick Robinson was successfully treated for a tumour in his lung. Picture: PA/Yui Mok

BBC political editor Nick Robinson has thanked staff at the Royal Free Hospital in Hampstead after successfully having a tumour removed from his lung.

Yesterday, 17:43
Headteacher Vicky Briody. Picture: Nigel Sutton

Reception and Year 1 pupils will have to travel across the borough to a temporary home in the Jubilee Waterside Centre.

Yesterday, 17:37
Basement developments have caused huge problems for neighbours. Picture: Polly Hancock.

Plans to build a double-storey basement extension at a Swiss Cottage home have been approved just days after Camden Council announced proposals to ban multi-storey basement excavations across the borough.

Yesterday, 17:23
Nick Mann died after an accident at a London Underground station

A bar in Camden has paid tribute to a man well-known in the borough’s music scene who died while trying to save his brother from an oncoming train.

Most read news

Property Newsletter Sign-up

The latest North London property news and features straight into your inbox.

Other Emails:
Fields marked with a * are mandatory
Email Marketing by e-shot

Competitions

Funky adidias iPhone cases up for grabs!

We’ve teamed up with adidas Originals to give away four iPhone 5/5s cases.

A Sun-Maid goodie bag could be coming your way.

Easter is a time for reflection, thanks and celebration, and what better way could there be to spend the holiday than treating yourself to good company and great food?

Digital Edition

Image
Read the Hampstead & Highgate Express e-edition today E-edition
Family Notices 24


Our trusted business finder