Search

Camden duo launch innovative Instagram framing business

11:00 26 April 2014

Camden entrepreneurs Jake Hayman and Joe Kenyon hope to bring picture frames back with their latest company Frame Again. Picture: Dieter Perry

Camden entrepreneurs Jake Hayman and Joe Kenyon hope to bring picture frames back with their latest company Frame Again. Picture: Dieter Perry

Dieter Perry

Two successful entrepreneurs from Camden have vowed to bring holiday and family snaps “back to the mantelpiece” after setting up an innovative Instagram framing business.

Camden entrepreneurs Joe Kenyon and Jake Hayman at their pop-up shop Frame Again in Chalk Farm Road. Picture: Dieter PerryCamden entrepreneurs Joe Kenyon and Jake Hayman at their pop-up shop Frame Again in Chalk Farm Road. Picture: Dieter Perry

Jake Hayman, 32, and Joe Kenyon, 28, both former pupils of William Ellis School in Highgate Road, hope their business will overturn “the loss of permanence” in photography following the rise of smartphones and digital cameras.

More photos are expected to be taken this year than during the whole of history combined, but despite this, keeping framed snaps has all but disappeared for many young people.

The pair’s latest venture – Frame Again – aims to combine old and new by allowing customers to upload, print and frame their favourite Instagram snaps directly from their mobile, with customised frames delivered to their door.

And with a sizeable potential market, it’s an enterprise that has attracted the support of many prominent investors.

“We got the idea after a wedding in Iceland and wanting to frame photos taken on our mobiles,” said Mr Kenyon.

“Smartphones and many camera apps like Instagram take Polaroid-style square pictures but there aren’t any frames out there to match.

“So we conducted some market research and found a sizeable chunk of the population yearning for the same service.

“People say printed photography is dead but it’s just not been upgraded for the new generation. People are realising their phone screens aren’t frames and Facebook isn’t the same as a photo album.

“People miss having their favourite photos framed on their desk at work or on their mantelpiece at home. Our business hopes to bring that back.”

Opening their first pop-up shop in Chalk Farm Road this week, the company will launch with an on-street as well as online presence – and the duo are no strangers to success.

In 2008, they launched Future First – an organisation promoting support networks for former students in UK state schools and which is now present in one in five schools up and down the country.

“Opening a shop here combines the modern tech of an e-commerce business with the old-school enterprise of a market stall, and that’s what Frame Again does,” added Mr Hayman, of Highgate West Hill.

“We bring the new technology in photography together with the tradition of printing and framing.

The Frame Again pop-up shop is in the Market Hall, Chalk Farm Road, and will be open until Sunday.

For more information, visit frameagain.com

Latest News Stories

Yesterday, 16:54
BBC director general Tony Hall declared his support for votes at 16 at a talk at La Sainte Union school

The director general of the BBC declared his support for changing the voting age to 16 during a talk to school pupils in Camden today.

Yesterday, 12:26
Alan Cartwright, who was killed in Caledonian Road on Friday

A Camden man arrested over the murder of a 15-year-old boy in Islington has been released on bail.

Yesterday, 17:00
Cllr Theo Blackwell.

Council tax in Camden will rise by 40p a week from next month as the council signed off the first hike in the levy for six years.

Yesterday, 12:00
Lynne Featherstone. Picture: Nigel Sutton.

For better or for worse, the last five years are likely to go down as Lynne Featherstone’s most memorable in politics.

Most read news

Property Newsletter Sign-up

The latest North London property news and features straight into your inbox.

Other Emails:
Fields marked with a * are mandatory
Email Marketing by e-shot

No one was hurt in the crash, and officials have started to investigate what caused it.

The dog was treated pretty well in the whole robbery situation.

16-year-old Becky Watts went missing from her home on three weeks ago.

Digital Edition

Image
Read the Hampstead & Highgate Express e-edition today E-edition
Family Notices 24
Our trusted business finder