Search

Camden duo launch innovative Instagram framing business

PUBLISHED: 11:00 26 April 2014

Camden entrepreneurs Jake Hayman and Joe Kenyon hope to bring picture frames back with their latest company Frame Again. Picture: Dieter Perry

Camden entrepreneurs Jake Hayman and Joe Kenyon hope to bring picture frames back with their latest company Frame Again. Picture: Dieter Perry

Dieter Perry

Two successful entrepreneurs from Camden have vowed to bring holiday and family snaps “back to the mantelpiece” after setting up an innovative Instagram framing business.

Camden entrepreneurs Joe Kenyon and Jake Hayman at their pop-up shop Frame Again in Chalk Farm Road. Picture: Dieter Perry Camden entrepreneurs Joe Kenyon and Jake Hayman at their pop-up shop Frame Again in Chalk Farm Road. Picture: Dieter Perry

Jake Hayman, 32, and Joe Kenyon, 28, both former pupils of William Ellis School in Highgate Road, hope their business will overturn “the loss of permanence” in photography following the rise of smartphones and digital cameras.

More photos are expected to be taken this year than during the whole of history combined, but despite this, keeping framed snaps has all but disappeared for many young people.

The pair’s latest venture – Frame Again – aims to combine old and new by allowing customers to upload, print and frame their favourite Instagram snaps directly from their mobile, with customised frames delivered to their door.

And with a sizeable potential market, it’s an enterprise that has attracted the support of many prominent investors.

“We got the idea after a wedding in Iceland and wanting to frame photos taken on our mobiles,” said Mr Kenyon.

“Smartphones and many camera apps like Instagram take Polaroid-style square pictures but there aren’t any frames out there to match.

“So we conducted some market research and found a sizeable chunk of the population yearning for the same service.

“People say printed photography is dead but it’s just not been upgraded for the new generation. People are realising their phone screens aren’t frames and Facebook isn’t the same as a photo album.

“People miss having their favourite photos framed on their desk at work or on their mantelpiece at home. Our business hopes to bring that back.”

Opening their first pop-up shop in Chalk Farm Road this week, the company will launch with an on-street as well as online presence – and the duo are no strangers to success.

In 2008, they launched Future First – an organisation promoting support networks for former students in UK state schools and which is now present in one in five schools up and down the country.

“Opening a shop here combines the modern tech of an e-commerce business with the old-school enterprise of a market stall, and that’s what Frame Again does,” added Mr Hayman, of Highgate West Hill.

“We bring the new technology in photography together with the tradition of printing and framing.

The Frame Again pop-up shop is in the Market Hall, Chalk Farm Road, and will be open until Sunday.

For more information, visit frameagain.com

Comments have been disabled on this article.

Latest Hampstead & Highgate News Stories

January is well underway but it’s not too late to wish everyone a Happy New Year!

Yesterday, 18:58

The Board of Deputies of British Jews has called for the dismissal of Inner North London’s senior coroner Mary Hassell after a “deeply disappointing” meeting with community leaders to discuss her refusal to respect Jewish burial requirements.

Yesterday, 18:56

Andrew Dismore AM, Labour London Assembly Member for Barnet and Camden, has added his voice to the calls for the resignation of Inner North London coroner Mary Hassell.

Yesterday, 17:00

Dinny Hall has designed women’s jewellery for more than 30 years. Described as a ‘little British Tiffany’, she lives in West Hampstead.

Yesterday, 12:52

For people who suffer with feet problems, it is often difficult to find footwear that is both comfortable and stylish. There is a shop in the West End dedicated to changing that.

Yesterday, 12:26

A gang armed with a hammer raided a supermarket in the early hours as staff worked inside.

Yesterday, 10:23

A Golders Green school is celebrating after receiving an “outstanding” Ofsted report.

PROMOTED CONTENT

For people who suffer with feet problems, it is often difficult to find footwear that is both comfortable and stylish. There is a shop in the West End dedicated to changing that.

Toni Krok, who was diagnosed with multiple sclerosis in 2007, has set up a charity to help people living with the condition and their families adjust to the challenges it brings.

Newsletter Sign Up

Sign up to the following newsletters:

Sign up to receive our regular email newsletter

Most read Hampstead & Highgate news

Show Job Lists

Digital Edition

cover

Enjoy the
Hampstead & Highgate Express
e-edition today

Subscribe

Education and Training

cover

Read the
Education and Training
e-edition today

Read Now