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Business of the week: Vale Antiques

PUBLISHED: 14:30 14 September 2018

Vale Antiques in Elgin Avenue, Maida Vale. Picture: Sam Volpe

Vale Antiques in Elgin Avenue, Maida Vale. Picture: Sam Volpe

Archant

The elegant frontage of Vale Antiques on Elgin Avenue is a reassuring sight to many, even featuring in several films.

Vale Antiques in Elgin Avenue, Maida Vale. Picture: Sam VolpeVale Antiques in Elgin Avenue, Maida Vale. Picture: Sam Volpe

The eclectic antique and curiosity shop has been operating for 39 years, and in that time owner Peter Gooley has witnessed London transform.

Peter, who was born in Canada, has loved antiques for most of his life. “Back when I was fifteen, I had a passion for this business”.

“In 39 years the shop’s grown and changed. Back then, all of these London areas were just villages, really. Now we have no competition any more, but we still do well.”

Vale Antiques customers explained why. One told the Ham&High: “No-one else knows as much about what they’re selling. It’s really superlative here.”

Peter added: “Everyone’s tastes are different. People seem to come back, and we do get some well-known custom.

“Not to mention the film crew who were here last week...”

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