Archway fishmonger swims against tide with traditional independent shop

08:00 18 February 2014

Owner, Farzad Yousefi, inside the new Archway Fresh Fish and Seafood shop in Junction Road. Picture: Polly Hancock

Owner, Farzad Yousefi, inside the new Archway Fresh Fish and Seafood shop in Junction Road. Picture: Polly Hancock


One by one, traditional independent shops like greengrocers and fishmongers have shut on high streets across the country as they fail to compete with major supermarkets.

However, a fishmonger determined to buck this trend has opened a store in Archway and he told the Ham&High that business has never been better.

Farzad Yousefi, 38, has been in the fish industry for 15 years and opened Archway Fresh Fish and Seafood in Junction Road after searching for premises in the area for two years.

It is his third shop, with stores already in Seven Sisters Road, Holloway, and Edgware.

Mr Yousefi, of Bredgar Road, said he was not at all worried about rising rents that have forced many other businesses to close.

“Supermarket prices are really high, our prices undercut them,” he said.

“The fish is all hacked up at supermarkets and people don’t know what they’re buying.

“Here, they can see the fish and choose what they want to buy. I do very good business. I’m not going to be shut down.”

The shop’s fish is from Billingsgate and Mr Yousefi offers customers a wide selection of both fresh and frozen fish and seafood from his open shop-front – including jellied eels, mussels, sprats, salmon, grey and red mullet, bream, whelks, trout, squid and cuttlefish.

Fishmongers are increasingly hard to find these days with only a handful of others to be found locally, such as Hampstead Seafoods in Hampstead High Street, Harry’s in Kentish Town, A. Scott & Son Fishmongers in High Road, East Finchley, and Walter Purkis & Sons in Crouch End.

Arts consultant John Thornley, 64, of Highgate, was so surprised to see a wet fish shop open in the area that he hailed it a “heroic” act on the part of Mr Yousefi.

“For one to open rather than an established one to close is so miraculous,” he said.

“I can’t work out how the bloke is managing it but some sort of fund should be set up to help him.

“The problem for new businesses is the struggle with rents and taxes, which is enough to make most shopkeepers stick to something very safe where the profits are good. For Mr Yousefi to do something like this where the margins are small is quite heroic.”


Latest News Stories

Khayerul Miah, pictured, and his brother have joined IS in Syria

The Camden school where two Islamic State (IS) recruits were pupils has released a statement to parents.

Police cordoned off the pavement outside the Vodafone store in Finchley Road

The pavement outside a parade of shops on Finchley Road has been cordoned off after knife raiders threatened staff at a branch of Vodafone and made off with thousands of pounds worth of mobile phones.

Carl Ryan, who is charged with misconduct in a public office, outside court (Picture: Central News)

A Camden-based detective accused of hampering investigations into six sex cases made a female colleague feel “uncomfortable, alienated and isolated”, a court heard.

Patrick Fitzgerald Shaw

A woman who was subjected to repeated violent rapes by a man who threatened to kill her and post sexual images of her online has spoken out to encourage other rape victims to come forward.

Traders and Highgate Neighbourhood Forum members Jane Wiles, Rachel Allison, Louise Lewis, Allan Rapley and Emine Gokturk  launch Highgate's first live advent calendar. Picture: Nigel Sutton

For adults and children, the suspense of waiting each day to find out what is underneath the window of your advent calendar is one of the joys of the Christmas season.

The Friends of Parkland Walk has released its own set of Christmas cards, all using images of the leafy nature reserve

These tranquil, snowy scenes look as if they were photographed in the depths of the countryside, rather than in the middle of a capital city.

Save Autism Services Haringey protesters outside Haringey Civic Centre in Wood Green. Photo: Martin Ball

Families of vulnerable adults believe that dementia and autism services can still be saved – if council tax is increased.

Most read news

Property Newsletter Sign-up

Get the latest North London property news and features straight to your inbox with our regular newsletter

I am also happy to receive other emails...
Fields marked with a * are mandatory
Email Marketing by e-shot


MAC Makeup

MAC are renowned for their flawless, fabulous make up that is used worldwide by the stars. You too can have the chance to have the perfect makeup to suit your needs with £1,000 to spend on all the glam goodies you like!


You are never far from an Argos, wherever in the country you may be. They are like a magical cavern where whatever you need they seem to have it out the back behind the counter. So why not put them to the test with this great MyOffers competition to win £1000 to spend in-store.

Digital Edition

Read the Hampstead & Highgate Express e-edition today E-edition
Family Notices 24

Local business directory

Our trusted business finder