Search

Archway fishmonger swims against tide with traditional independent shop

08:00 18 February 2014

Owner, Farzad Yousefi, inside the new Archway Fresh Fish and Seafood shop in Junction Road. Picture: Polly Hancock

Owner, Farzad Yousefi, inside the new Archway Fresh Fish and Seafood shop in Junction Road. Picture: Polly Hancock

Archant

One by one, traditional independent shops like greengrocers and fishmongers have shut on high streets across the country as they fail to compete with major supermarkets.

However, a fishmonger determined to buck this trend has opened a store in Archway and he told the Ham&High that business has never been better.

Farzad Yousefi, 38, has been in the fish industry for 15 years and opened Archway Fresh Fish and Seafood in Junction Road after searching for premises in the area for two years.

It is his third shop, with stores already in Seven Sisters Road, Holloway, and Edgware.

Mr Yousefi, of Bredgar Road, said he was not at all worried about rising rents that have forced many other businesses to close.

“Supermarket prices are really high, our prices undercut them,” he said.

“The fish is all hacked up at supermarkets and people don’t know what they’re buying.

“Here, they can see the fish and choose what they want to buy. I do very good business. I’m not going to be shut down.”

The shop’s fish is from Billingsgate and Mr Yousefi offers customers a wide selection of both fresh and frozen fish and seafood from his open shop-front – including jellied eels, mussels, sprats, salmon, grey and red mullet, bream, whelks, trout, squid and cuttlefish.

Fishmongers are increasingly hard to find these days with only a handful of others to be found locally, such as Hampstead Seafoods in Hampstead High Street, Harry’s in Kentish Town, A. Scott & Son Fishmongers in High Road, East Finchley, and Walter Purkis & Sons in Crouch End.

Arts consultant John Thornley, 64, of Highgate, was so surprised to see a wet fish shop open in the area that he hailed it a “heroic” act on the part of Mr Yousefi.

“For one to open rather than an established one to close is so miraculous,” he said.

“I can’t work out how the bloke is managing it but some sort of fund should be set up to help him.

“The problem for new businesses is the struggle with rents and taxes, which is enough to make most shopkeepers stick to something very safe where the profits are good. For Mr Yousefi to do something like this where the margins are small is quite heroic.”

0 comments

Latest News Stories

Justine Gosling, centre, with travel writer Charley Boorman, left, and professional rock climber Leo Houlding, right. Picture: Stewart Smith

A physiotherapist at the Royal Free Hospital is to run, hike and cycle the entire length of the “Iron Curtain” – with a little help from renowned explorer Sir Ranulph Fiennes and celebrity travellers Ben Fogle and Charley Boorman.

Yesterday, 12:30
Councillor Abdul Hai has been campaigner for extended hours at coroner's courts for years

The government has announced a review into out-of-hours coroner services after members of Muslim and Jewish communities complained they were being prevented from providing their loved ones with proper religious burials.

Yesterday, 08:00
Lindsey Wylie (centre) with the stars of All That Fall at the Jermyn Street Theatre, Dame Eileen Atkins (left) and Michael Gambon. Picture: Polly Hancock

Lindsey Wylie is the founder of the Alexandra Wylie Tower Foundation (AWTF) charity for disadvantaged children, which she set up in 2010 following the tragic death of her 17-year-old daughter Alexandra from cancer. She lives in Highgate with her family.

Fri, 17:28
Edward the Sloth is being taught to feed and climb by surrogate mothers

Keepers at London Zoo have enlisted a teddy to help them rear a baby male sloth after his mother became unable to feed him.

Most read news

Property Newsletter Sign-up

Get the latest North London property news and features straight to your inbox with our regular newsletter

I am also happy to receive other emails...
Fields marked with a * are mandatory
Email Marketing by e-shot

Competitions

Get your hands on some fresh trainers!

Need some new shoes to head to work or some new heels for a night on the cobbles? London24 has teamed up with online retailer Sole Trader to offer £100 worth of shoes to one lucky reader.

Take in the stunning sites of London from the summit of the O2!

Up at The O2 has teamed up with London24 to give one lucky reader the chance to experience urban mountaineering this summer with an exhilarating 90-minute climb across the roof of one of London’s most iconic landmarks.

Digital Edition

Image
Read the Hampstead & Highgate Express e-edition today E-edition
Family Notices 24


Our trusted business finder