Search

A Highgate mum and the mystery of the disappearing ads

PUBLISHED: 15:46 09 June 2017 | UPDATED: 15:55 09 June 2017

Jade Ireland wants to find out how and why her ads are disappearing from a Highgate noticeboard. Picture: Jade Ireland

Jade Ireland wants to find out how and why her ads are disappearing from a Highgate noticeboard. Picture: Jade Ireland

Archant

A mum has turned sleuth in a bid to find the person tearing her ads down from a public noticeboard.

Jade Ireland set up a baby food company eight months ago after an 11-year career at estate agents Knight Franck.

In a push to promote the business – Bellota Baby – the mother-of-two put up posters on noticeboards around her Highgate home, but a week after going up on a board near Kingsley Place they were taken down and binned.

“It was really unfair. It’s just so odd. I could understand if it was something awful, but this is to benefit babies,” Jade said.

“I felt quite hurt. They aren’t provocative or horrible. It’s a small business. Surely they should be supporting us,” she added.

Thinking she might have to pay to display, Jade left her business card and a note at the board inviting her adversary to contact her.

“But next time I went past that was in the bin too,” the 37-year-old said.

So far the amateur detective has worked out the suspect is a music fan with ads for concerts and classes allowed to stay put. Taxi drivers, however, get the same treatment.

Not to be defeated, Jade has considered installing a secret camera and even made an emotional plea putting a smiley face drawing on one ad writing, “Please don’t put me in the bin” on it. It too was trashed.

Jade – who lives in Highgate with husband Frederic and daughters Isabelle, aged two, and one-year-old Liberty – has even thought about jumping out from behind a bush to catch her in the act.

“But that may be a step too far. I don’t want to give them a heart attack. I’m not giving up though.

She added: “I would just like to know why they end up in the bin. The battle is not over.”

Related articles

Latest Hampstead & Highgate News Stories

Yesterday, 15:35

Wage cuts for nurses covering sick leave and other increases in demand at Hampstead’s Royal Free Hospital have been postponed after workers threatened to cancel shifts en masse.

Yesterday, 15:00

Brexit uncertainty is one reason for a slowdown in Camden house prices, said a leading estate agent after new data showed that property values in the borough fell 0.8 per cent in August and 2.1pc in the last 12 months.

Yesterday, 14:05

Tickets for a public meeting into the future of the Phoenix Cinema have sold out within days of it being announced.

Yesterday, 13:57

Mitzvah Day volunteers from Hampstead were among those taking part in Sewa Day – a Hindu day of community action – in Kingsbury, Brent this weekend.

Yesterday, 10:29

As part of National Hate Crime Awareness Week, Haringey Police have been engaging with the community to raise awareness of the importance of reporting abuse and discrimination.

Friday, October 19, 2018

Community groups are celebrating after the owners of the “landmark” Alliance pub in West Hampstead had planning permission for extensive remodelling and redevelopment refused.

Friday, October 19, 2018

Twenty-five people, including eleven in Camden, have been charged with drugs offences after two-days of dawn raids in Camden, Islington, Brent and Lambeth.

Friday, October 19, 2018

Sardonic, sarcastic and funny are three of the words that have been used to describe the late-SOAS lecturer and King’s Cross local Prof Lawrence Saez, who died at the beginning of September.

PROMOTED CONTENT

Looking to get your child interested in a sport? Allianz Park, home to rugby union team Saracens, welcomes people of all ages to join their family of supporters and discover how their core values Honesty, Discipline, Humility and Work Rate underpin everything they do off and on the pitch.

As part of a major refurb, the London Marriott Hotel Maida Vale has renamed its three new-look function rooms to reflect the geography and rich history of the area. The largest, perfect for weddings and large meetings, is named after a Hampstead subterranean river, The Westbourne.

Londoners seeking high quality houses for sale within easy commuting distance of the capital are being advised to look north to St Albans’ prestigious Gabriel Square development.

Newsletter Sign Up

Sign up to the following newsletters:

Sign up to receive our regular email newsletter

Our Privacy Policy

Most read Hampstead & Highgate news

Show Job Lists

Digital Edition

cover

Enjoy the
Hampstead & Highgate Express
e-edition today

Subscribe

Education and Training

cover

Read the
Education and Training
e-edition today

Read Now